Publishing

Marketing for the Publishing Industry

We have designed more than 25 magazines, 45 books and book series, plus more than 75 newsletters during the past 28 years. To say publishing has changed during this time would be an understatement, but bookmaking remains at its core true to its fundamental principles of design. Magazines have evolved in their architecture and production strategies but remain true to their fundamentals as well. Newsletters? Well, newsletters are different and should be.

Greenfield/Belser understands the strategy of book design and its economics. We understand the strategy of periodical design and the goals of building a subscriber and advertiser base. We also know where we should step in and where we should stand back. Let's talk.

Clients include:

American Education Assn
American Lawyer Media
Brookings Institution
Carroll & Graf Publishing Co.
Chronicle of Higher Education
Chronicle of Philanthropy
Corporate Legal Times
Education Week
Executive Counsel
Gallaudet University Press
Legal Times
Lexis Law Publishing
McCormack-Mathers Publishing
McGraw Hill
National Geographic
National Law Journal
Penguin Books
Security Management
The New Republic
Time Life Books
Trial
U.S. News & World Report
Washington Post