Legal

Legal Marketing

There was a time when 50 lawyers was considered a very large law firm. Today, there are dozens of firms with more than 50 marketing and business development professionals on staff. The biggest law firm now boasts 3,500 lawyers in 70 countries. At its core lawyering is a profession and therefore a relationship business, but the delivery of legal services has become big business. Where there is competition, there is a need for differentiation. No branding firm anywhere in the world has more expertise, more recognized brand campaigns or more awards in law firm marketing than Greenfield/Belser. It is no exaggeration to say that we were central to the creation of the category. With that heritage comes the responsibility to take legal marketing to new heights—each and every year.