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CASE STUDIES
Related Info
It's Ads, Not Football, Leading the Super Bowl Craze
Hate football? Well, that doesn't mean you have to pass up the Super Bowl on Super Bowl Sunday.
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Turning strategies into action
ACIS is one of several firms guiding student tours around the world. Other firms are cheaper but ACIS delivers an experience with local guides that’s worth the difference. Their previous materials focused solely on education, using images of the Old Masters to sell the educational component to parents. But, while the parents are paying, it is the kids who are influencing parents to take the trip.
We updated the logo, put the Old Masters back in the cellar and celebrated “The Ultimate Field Trip.” Because we know we are selling primarily to 14–16 year-old girls, we commissioned illustrations by Lisa Henderling that are young, fresh and exciting. We also redesigned the Web site to reflect the same market messages. The total package is a transformation of ACIS from out of touch to in synch.
