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  • Create A Compelling Homepage

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    Posted on November 24, 2010 at 11:17 am

    digital recipe #8

    Think of a homepage as a first date. The first impression is crucial. That first impression occurs in the first 1/20th of a second and lasts throughout the site experience.

    1. Answer this question FIRST on the homepage: What makes this firm unique?
    2. Clearly establish the personality and accolades.
    3. Show your firm to be important, confident and a leader.
    4. Engage with the visitor. Create a dialogue using interactive devices such as Flash animation, surveys, video, etc.
    5. Tell your story with case studies, quotes, video and a dynamic image strategy.
    6. Bring your brand strategy to life. Have something to say and say it with style.

    View some examples of the best homepages in the business.



    Comments

    Pingback from Information Overload November 30, 2010 at 10:10 am

    [...] way to do so is to think about website communications as a continuum. The best branding and the best homepages preview what you stand for and what it’s like to work with you. They don’t overwhelm or [...]

    Pingback from Digital Cookbook: Create a Powerful “About Us” Section December 15, 2010 at 9:59 am

    [...] your website establishes an overall view, personality and philosophy of the firm. Similar to your homepage, it communicates your firm’s unique [...]

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