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Brand Thinking Blog
Posted on November 24, 2010 at 11:17 am
Think of a homepage as a first date. The first impression is crucial. That first impression occurs in the first 1/20th of a second and lasts throughout the site experience.
- Answer this question FIRST on the homepage: What makes this firm unique?
- Clearly establish the personality and accolades.
- Show your firm to be important, confident and a leader.
- Engage with the visitor. Create a dialogue using interactive devices such as Flash animation, surveys, video, etc.
- Tell your story with case studies, quotes, video and a dynamic image strategy.
- Bring your brand strategy to life. Have something to say and say it with style.
View some examples of the best homepages in the business.
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